Moon

Moon is a secure communication and transaction app

Year

2021

Agency

None

Project Type

UX, UI, Product Design

Role

UX/UI Designer

Overview

Secure, private, and verified transactions.

Moon is an innovative mobile application that facilitates secure communications, contract management, payment processing, and scheduling. It is tailored for businesses, freelancers, and anyone requiring privacy and escrow services in online transactions. Key features include end-to-end encryption, user verification through Know Your Customer (KYC) protocols, immutable conversation records, and an escrow-like payment system that holds funds until contractual obligations are fulfilled.

Problem

Freelancers, businesses, and individuals often face challenges when making agreements or payments online. They use multiple apps to chat, send contracts, handle payments, and manage schedules — but these tools don’t guarantee privacy, proof of agreement, or secure holding of funds until work is done. This creates risks of disputes, scams, and data leaks.

Solution

Moon integrates secure messaging, verified user profiles, non-deletable records, contract signing, project scheduling, bidding, and escrow-like payments into one privacy-first platform. This simplifies collaboration, ensures payment safety, and builds trust between parties.
Secure Communications: All messages are encrypted, ensuring confidentiality.
Verified Users: KYC protocols authenticate user identities, fostering trust.
Immutable Records: Conversations and contracts are non-deletable, maintaining transparency.
Escrow Payments: Funds are held securely and released only upon fulfillment of agreed terms.

View Final Solution
My Role/Responsibilities

UX research, UI design, brand identity

Process

Discover

Secure deal-making essentials

Initial research focused on understanding user needs for private communication, proof of agreements, and payment protection in online transactions.

Focus Areas
01

What products exist to send messages, sign contracts, and process secure payments?

02

How do users interact with existing platforms for these tasks?

03

What are the current pain points when managing deals online?

04

Which features are essential for privacy and trust in online transactions?

Survey

A survey was conducted on 20 participants, including freelancers and small business owners, to identify which tools they currently use and which features they consider non-negotiable when doing work or transactions online.

User Interviews

A series of in-depth interviews with 5 participants uncovered frustrations, risks, and desires for a secure, all-in-one solution to handle conversations, payments, and agreements.

Key Takeaways
01

All participants use multiple apps to communicate, sign agreements, and handle payments — leading to inefficiency and confusion.

02

Users value identity verification (KYC) to ensure the other party is legitimate.

03

Existing platforms often lack escrow-style payment protection, exposing users to non-payment risks.

04

A clear, tamper-proof record of conversations and transactions is essential.

05

Users want scheduling and project management built directly into the same secure platform.

06

Privacy and encryption are a top priority when sharing sensitive information.

Competitive & Comparative Analysis

Competitive analysis was conducted to identify the strengths and weaknesses of messaging, contract, and payment apps, and how Moon could combine their best features into one.

Define

Carving out a niche in a crowded market

After conducting user interviews, responses were synthesized to identify themes, opportunities, and key features Moon could deliver better than any existing app.

Affinity Map

An affinity map was created to group insights from research, highlighting the need for privacy, proof, and payment protection in online deals.

Interview Synthesis

Using the four hues of the SimpleStage identity as a starting point, I expanded the color palette to accommodate the needs of the platform’s complex dashboard system.

Persona

A persona was developed to represent Moon’s target user: a privacy-conscious professional who frequently works or trades online and wants security, proof, and peace of mind.

Ideate

Designing a better way to make secure deals

Quick sketches were made to explore layouts for messaging, contracts, payments, project timelines, and bidding features. These evolved into a low-fidelity prototype for testing.

User Flow

The primary user flow is creating a deal: chatting securely, sending an offer or contract, holding funds in escrow, completing the work, and releasing payment.

Site Map

Moon’s information structure allows seamless navigation between conversations, contracts, payments, schedules, and project progress.

Sketches

Initial sketches explored how to display sensitive contract and payment details clearly while keeping them private.

Low-Fidelity Prototypes

Prototypes were created to test how easily users could navigate from messaging to payment and scheduling in one app.

Usability Study

Usability testing identified opportunities to make contract signing faster and escrow payment setup more intuitive.

Pain Points
01

Some users felt existing escrow systems were too complicated to set up and understand.

02

Users worried about messages or agreements being deleted, leaving no proof during disputes.

03

Payments made outside of escrow led to risk of non-payment or scams.

03

Switching between apps (chat, contracts, payments) slowed workflows and created confusion.

03

Scheduling features were missing from most secure apps, forcing users to rely on third-party tools.

New Ideas
01

Guided Escrow Setup — a step-by-step “plain language” wizard that explains holds, milestones, and release rules before money moves.

02

Immutable Proof Layer — non-deletable chats, timestamped contract snapshots, and a unique Deal ID to reference in disputes.

03

Milestone Escrow & Partial Release — fund the whole deal up front, then auto-release by milestone (with optional moderation/arbitration).

03

Unified Deal Flow — quick actions inside chat (Send Offer → Sign → Fund Escrow → Deliver → Release) so no context-switching.

03

Built-In Scheduling — integrated availability, reminders, and deadline blockers tied directly to each contract and payment.

Design

A focus on simplicity

Design efforts were focused on reflecting Moon’s values of trust, privacy, and professionalism while keeping the interface intuitive and modern.

Logos
Typography & Color

Solution

A seamless, secure workspace

Moon streamlines the process of private communication, contract negotiation, escrow payments, and scheduling—all in one encrypted, verification-backed platform. Users can confidently manage deals with verified peers, ensuring safety and trust from first chat to final invoice.

Sign In

Intro screen and onboarding

Secure Chat

Encrypted messaging with verified user badges

Send Offer

Compose and send contracts or bids directly in chat

Escrow Payment

Hold funds securely and release upon fulfillment

Project Timeline

Visual progress tracker with deadlines and milestones

Invoice

Clean, digital invoice generation and summary

Discover

Verified user and offer suggestions based on past deals and trust metrics

Problems Solved
01

Combines messaging, contracts, scheduling, and payments into one seamless app

02

Verifies users to build trust before deals start

03

Keeps private, encrypted records of all conversations and transactions

04

Ensures payment only releases when agreed conditions are met

05

Integrates scheduling tied to contracts and milestones

06

Provides a reliable workflow from chat to invoice—secure and unified

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